Examples of Web Credibility
A presumed credible site represents a non-profit organisation and also provides links to its competitors. The URL also ends in .org and the site circles around one specific topic. An example of this is Oxfam.org.au
Reputed credibility is based off the credibility of recommendations from a third party, whether it be another website or another person. Reputed websites also often display awards they have won. An example of this is WebMD.
A surface credible site is a site that appears credible through its appearance which is professional and regularly updates its content. Unlike reputable, it must be experienced firsthand. An example of this is the West Australian.
Earned credibility on the web refers to websites that respond quickly to emails confirming transactions, recognizes that you have been there before and makes selections based on your preferences. It also has ads that match the topic you are searching about and provides a quick response to your customer service queries. An example of this is Amazon.com